This model of work has four views of work which are What, Now, How and Future. The two horizontal and the vertical axes separate What from How, and Now from the Future. The Brown Cow Model illustrates four points of view that help to uncover the real business problem and identify useful innovations. The four quadrants which are - What-Now, What-Future, How-Now, and How-Future show the different viewpoints of work. Generally, it is not sufficient to have only two views of business - the "as is" and the "to be". To get a true light on the business problem and to ensure innovations, more views are necessary. Aziz
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