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The Brown Cow Model

This model of work has four views of work which are What, Now, How and Future. The two horizontal and the vertical axes separate What from How, and Now from the Future.


The Brown Cow Model illustrates four points of view that help to uncover the real business problem and identify useful innovations. The four quadrants which are - What-Now, What-Future, How-Now, and How-Future show the different viewpoints of work. Generally, it is not sufficient to have only two views of business - the "as is" and the "to be". To get a true light on the business problem and to ensure innovations, more views are necessary.

Aziz

Comments

  1. Now- This focuses on how things work now-a-days.
    Future- How could things work differently in the future.
    What - What should be done and how independent is it now and how it might be in the future.

    Innovative business value discovered by this sort of innovative thinking are then included in the business stories. These are innovations that could never be discovered by focusing on a software interface.

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  2. In the base left quadrant of the Brown Cow display 6 the perspective spotlights on how things are done at this point. This is regularly what specialists request — somewhat a greater amount of what we as of now have. In the base right quadrant the perspective spotlights on how things could function later on. By and by, it is likely that somebody who has a necessity will express it in these terms. As such, similar to our medical caretakers in the past model, as opposed to requesting what they truly require, they request an answer.

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