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The Brown Cow Model in Agile

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There are reports stating, “agile does not help in innovation”. As there is a pressure to develop anything, they can produce within the time allowed. The greatest pressure is for maintaining the speed of the project, not for its innovative solutions.

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When we talk about innovation it means new thinking. We do not mean that innovation is invention. Innovation is different thinking about the business problem with the intention of finding beneficial solutions.



User stories that are not based on real business stories will always have a hard time being innovative. Without some innovative thinking, it is very easy to propose only that you increment something and let it go through it.


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When a BA investigates a business history, this professional needs to be purposely trying to encourage innovation. The Brown Cow Model illustrates the ability to analyze the same business history from several different points of view. From there, innovations are discovered that could make a significant difference in business.

The value discovered by this different way of building the creative thinking comes to be included in business stories. These are innovations that could never be discovered by focusing on a software interface only.

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